Efekta’s advanced technology empowers both students and teachers by offering an intelligent platform that adapts in real-time to individual learning needs. Our AI tutor technology is highly affordable and has changed the way practical skills are mastered in high schools, universities and multi-national companies. Leading to significantly improved learning outcomes at large scale.
Efekta - powering the next generation of education.
23M+
people taught globally
3.6M+
active students
+32.5%
increase in test results for high school students in Parana, Brazil
+95%
student and teacher engagement rate
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We help everyone on the planet fulfil their true potential by making personal tutoring accessible and affordable.
A platform proven to handle millions of students
Demonstrated improvement in learning outcomes
Only school to offer all four skills, including reading and writing
AI tutor built into a structured curriculum
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Join us in reshaping the future of teaching
Research shows that students receiving personal tutoring significantly outperform those in traditional group classes. True mastery of skills comes through practice. Just as you can't learn to swim by reading about it, educational concepts only stick when actively applied.
This is because one-on-one instruction caters to the individual needs of the learner: allowing students to learn at their own pace, providing instant feedback, focusing on their individual learning gaps and giving increased motivation and support.
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It is difficult to replicate individualized instruction at a large scale because of the high costs associated. As a result, only a small fraction of learners today can afford the benefit of personal tuition.
Efekta is the solution to this problem - our AI tutor works with students one-on-one, guiding them through personalized practice that turns theory into skill - making personal tuition accessible to every learner on the planet at very affordable cost.
1M
Lessons providing speech data
500k
Written submissions
1M+
Pieces of teacher feedback
400k
Student progression journeys
Addi is Efekta’s award-winning AI personal tutor and teaching assistant. Addi isn’t simply an AI chatbot that reactively answers student’s questions and operates in isolation from other educational activities. Instead, Addi is fully integrated into a high-quality, structured curriculum and supports students and teachers alike.
This innovative approach has garnered significant recognition, including the Cultural Impact Award at the 2024 App Store Awards, highlighting Addi’s effectiveness.
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A consistent presence supporting the journey
Personalizing the course, making relevant and impactful
Motivating the student, helping them feel they’re making progress
Tailoring remediation to target students’ individual needs
Addi has been trained on data from hundreds of thousands of students and thousands of teachers. It is therefore able to adapt to each student's unique learning requirements and performance.
Clearly designed and optimized learning path: students acquire knowledge in a logical step-by-step order, ensuring no gaps in their understanding of a subject and all 4 key language skills being equally covered (reading, writing, speaking and listening).
Adaptive learning and personalized feedback: Addi develops a deep contextual awareness of a learner’s journey, identifying strengths and weaknesses, providing hyper-personalized feedback and adapting lessons accordingly.
Engaging and motivating: Addi uses a wide variety of interactive exercises, role-plays, quizzes and gamification to practice real-world conversations and keep learners engrossed.
Trained based on evidence and best practice: Addi has been trained on data collected from millions of hours of classroom teaching.
Designed to work alongside teachers: aligns with each country’s educational standards and supports classroom learning seamlessly.
Precisely tracks English proficiency: using EFSET, Efekta’s high-quality English standard test used by millions of English learners and many major companies.
Addi adheres to strict children safety guidelines, ensuring no exposure to inappropriate content or harmful interactions. Robust filters block any harmful language - the system prioritizes positive reinforcement and encourages safe online behaviour, fostering a secure and enriching learning environment (adhering to COPPA and FERPA regulations)
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Addi is built to help teachers with peer-to-peer and group classroom activities and assignments to reduce time solely spent in front of the screen and get students to talk to and interact with each other.
Addi currently focuses on teaching English, with plans to expand into other languages and, eventually, all school subjects.
Why start with English? Because English proficiency opens doors to better job opportunities and global connections. When taught at scale, it can uplift entire economies. Yet, most learners struggle to achieve fluency due to a shortage of qualified teachers. Addi bridges this gap by providing affordable, scalable, high-quality English instruction.
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We provide millions of public middle and high school students and their teachers worldwide with cutting-edge technology that interacts as a next-generation textbook for students aged 10+. Combining an interactive English curriculum (customized to easily align with local curricular standards) with our AI tutor Addi being a learning companion for students and a teaching assistant for teachers.
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Join us in reshaping the future of teaching
Efekta Education Group, an EF Education First company, is an innovative EdTech company, operating the world’s largest interactive online language school and has taught more than 20 million learners.
EF Education First is a leading global education provider which has been pioneering experiential language learning through international language travel programs since 1965.
In 1996, supported by Apple and Cambridge University, we transformed EF’s experiential approach into the Efekta Method™ - launching EF English Live and EF Corporate Learning as the world’s first online English schools for individuals and corporations.
Our obsession with innovation and providing the most advanced and motivating learning experience has made us the industry leader for the past 30 years. By analyzing the data and harnessing insights from our learners, teachers and platforms, we continually improve every aspect of our education and evolve what online learning is and what it can become.
We have changed the nature of online language learning, for good. Through our drive for change and dedication to research, which has earned global recognition and awards for its impact, quality and innovation.
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App Store Awards
Cultural Impact Winner of Apple’s 2024 App Store Awards
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ELTons
Winners of the British Council’s prestigious ELTons Digital Innovation in Language Learning Award
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Cambridge University
Partnership with the Department of Theoretical and Applied Linguistics, creating the EF Research Lab for Applied Language Learning
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Learning Technologies
2023 Gold award for the best project in the public sector for upskilling 10k+ learners in Rwanda’s tourism and hospitality industry.
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EFMD
Gold award for excellence in practice for professional development with ArcelorMittal
© 2025 Efekta Education Group. All rights reserved.
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